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Who I Help
Tech Sales was never your dream.
I help tech salespeople who feel stuck in a career that doesn’t fit, to stop pretending, and start building a life - that actually feels like theirs.
You've grown to hate your tech sales job.
You feel like you don't "fit".
Always pretending to be someone you aren't.
Truth is - you're not "burned out".
You've just spent too long playing a misaligned role - and you're exhausted.
A "Misfit" - if you will.
Through The Misfit Method - I'll help you build a life you give a shit about.
One that's autonomous, aligned, and fully yours.
Let's explore what that means for you.
Are You a "Corporate Misfit"?
You know that horrible feeling in the pit of your stomach every Sunday night, ahead of another week in your corporate sales job you've grown to hate? You know the one - that gut wrenching feeling that spills over into that Monday morning alarm, as you roll over and resort to immediate doom scrolling, knowing that the second you peel yourself out of your bed, the bullshit commences for another 5 day slog? Sitting through another weekly forecast call - with people speaking in a constant loop of riddles and corporate jargon - “we really need to knuckle down for Q3 guys, it’s life or death here!”. All the while you sit there on Zoom staring into space, dreaming about being literally anywhere but on that call, talking about this, with these people. Or another meeting with "that" customer who makes you want to stick pins in your eyes, or the feeling of dread as you take a deep inhale before another big presentation. All eyes are on you to deliver, to coordinate, to "play quarterback"... And you do deliver - 99% of the time. But do you feel genuinely satisfied afterwards? Or are you just relieved it’s over? That your in depth preparation made you "look good" and like you had your shit together? That you've "got through" another episode of pretending to be someone you're not. You’ve made a career (and good money in the process) from being "always on". From consuming professional development book after book, listening to every podcast under the sun, to meticulous preparation and detail. But what was it all for, really? And I mean if you really pause and check what your gut is telling you, right now? Was it because you were falling over yourself with passion and joy? Sure the first few years or so seemed great - you were young, hungry for money, and this suited you then. But now you’ve made the money, in fact you make more and more each year. But whilst your bank account is filling up, ‘your cup’ seems to have a hole in the bottom. You want something more - you crave more. Just imagine the feeling - when Sunday night just feels like another night. That feeling of dread has been replaced with a steady sense of contentment, knowing that you are spending your days living your life in alignment with your true self. As you can probably tell - I know this feeling all too well. I decided to run towards work, and a life, that serves me. For me, that meant no longer having to put on a corporate identity, that I was pretending to be for years. Where I can spend my days making a real difference, in a way that feels true to who I am. You're here because you know something just isn't working for you anymore. This is why I created The Misfit Method. To help others in tech sales, who feel trapped, or like they "don't fit"... To build lives they give a shit about.
The Alignment Problem
You devour self help books, podcasts. You start yoga, meditation. You throw yourself into exercise. You fill your Instagram feed with with people who are "doing it right". "Getting through" each week, living for the weekend. But there’s always that nagging feeling, isn’t there? That none of it is truly "working". That no matter what new habit you adopt - you still spend 99% of your time feeling miserable. And it’s not because you’re broken. It’s not because you’re destined to be miserable your whole life. It’s because the life you’re living, the one you have been living for decades... Was never truly aligned with who you are, or who you want to be. Society has conditioned you to conduct yourself in a certain way. To schmooz your bosses, your customers - all so you fit in.... Like "everyone else". It’s told you that the way to bring yourself more fulfilment is more habits, productivity, resilience. How to "cope" better. How to squeeze more fulfilment out of an existence that feels wrong. But the truth is, you’ve spent so many years now running in a direction that doesn’t serve you, and your body is tired of it. Your nervous system has been wired so tightly in the wrong way, that you are pushing against it. And no - you're not "burnt out". You fell into sales years ago. Likely early 20's... Hungry for money, status. But those stopped being truly driving you years ago. You just haven't stopped to "question" if this is still what you want... For your future. With every year that passes, that feeling in your gut is getting stronger and stronger. And sure - you might manage to keep pretending for another few years... Another decade perhaps... But at what cost? This is why I created The Misfit Method. Not to help people "cope". But to help them to stop living a life that feels like a battle. And move towards a life that actually belongs to them.
The Misfit Method
1) Dismantle Yourself
Challenge and begin to dismantle the bullshit you tell yourself. Dismantle the narrative that’s keeping you stuck
“No matter what I do I’ll never be content" or “I’m stuck”...
Outcomes:
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Uncover what beliefs are hurting you
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Liberate yourself from the pressure to conform
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Understand what truly drives you
2) Shift Your Energy
Your neural pathways will begin to rewrite themselves. You can begin to see what is truly possible in your future.
Outcomes:
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Get clear on where your energy is serving you, and where it isn’t
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Tap into your mind and the relationship with your body
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Get clear on where to focus your energy
3) Your Mindset Muscle
Your mind is a muscle. It needs training. It needs reconditioning to move you where you need to be.
Outcomes:
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Learn and build new narratives that serve you
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Implement mental frameworks to ‘train’ that muscle
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Make those frameworks part of your daily rituals
4) Your Superpower
You have a superpower. Knowing what makes you special forges your unique path forward.
I will leverage my unique superpower of organisation, structure and discipline to guide you.
Outcomes:
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Get crystal clear on your superpower
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Create a strategy around your superpower
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Identify your potential paths in full alignment
5) Execute Your Energy
You have clarity on who you are, what’s holding you back, and what gives you burning optimism for the future.
I will hold you accountable to the change you’ve told me you want for yourself.
Outcomes:
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Execute on your focused steps
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Consistent weekly outputs moving you towards your future self
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Full access to me as your accountability partner
The Misfit Method
The Misfit Method is a 5 step framework,
It's a unique combination of my own life experiences and strengths,
coaching methodologies and
neuroscientific concepts.
It's what I needed when I was stuck in tech sales.
It’s for people "like us".
People who have always deep down known we weren’t like everyone else.
Not because we’re weird.
Not because we’re wrong.
It’s a structured way to move from Misfit to Alignment.
From performing - to belonging.
From surviving - to living the life that you are truly meant to.
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If you don’t address the real problem, you’ll just end up feeling the same thing somewhere else.
I will help you figure out why your work feels wrong.
How to make deliberate changes,
so you’re no longer living out of alignment with yourself.
You can then begin to build a life you actually give a shit about -
one of autonomy, and alignment.
That could mean starting your own business,
building an exit plan,
or moving forward in alignment with
your values, strengths, and purpose.
What’s consistent is that I will help you to stop living a life that's not right.
And move towards one that does. Whatever that looks like for you.
Here’s how it works.
1) The Misalignment Diagnosis
Identify where your current life and career are out of alignment, and understand the forces shaping those decisions.
Outcomes:
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See clearly where your current career is working for you, and where it isn't
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Separate your own core values vs those bred from your environment
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Identify and become selective about the beliefs that are governing you
2) The Identity Trap
Understand the forces that keep you on your current path, so future decisions are made consciously rather than by default.
Outcomes:
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Clarity on the expectations, and fears, shaping your career decisions
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A clear view of the cost of inaction
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The clarity to question your own assumptions
3) Reclaiming You
Step back from the role you've been playing and rediscover the traits, values and motivations that actually define you.
Outcomes:
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Clarity on the traits that consistently show up across your life, not just your job
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A deeper understanding of what genuinely energises and motivates you
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Understand who you are behind the salesperson label
4) Define Your Superpower
What is my natural leverage, and what environments actually allow it to thrive?
Outcomes:
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Clarity on your natural leverage
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A clear understanding of the environments where that leverage thrives, and where it’s suppressed
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Directions where your superpower can be applied and tested
5) The Way Forward
This is how you create the life that you are truly meant to live.
Execute in a way that honours misalignment, leverage, and uncertainty, not just productivity.
Outcomes:
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A clear Personal Execution Plan for your next chapter
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Real-world experiments that test more aligned directions
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The momentum and accountability to keep building beyond our work together
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How It Works
The Misfit Method
90 days together, covers my full proprietary and transformational framework - The Misfit Method (as detailed above).
10x 1hr coaching sessions via Zoom.
WhatsApp access to me during weekdays - it's like having a coach in your pocket.
I'll be here to help guide you through any challenges that arise in between sessions.
Do you offer other packages?
The Misfit Method is the best method of delivery.
However, we can discuss options on our call.
What's the difference between you and a career coach?
A career coach will help you find a new job.
I will help you undo the damage you've done to yourself, and help you move forward from a place of alignment.
You'll likely always feel stuck in any job/career if you don't address what's under your surface first.
FAQs
Why Farran for You
People tend to work with me due to a combination of skills, experiences and character traits.
1. Emotional Experience:
If you're reading this, my story likely resonates with you. Which means I've been where you've been. I get your world, and all of the pressures, doubts, and what that visceral sense of feeling "stuck" is.
2. Practical Experience:
I might have been unhappy doing it, but I was bloody good at what I did. My approach pulls from many of the skills I developed over my sales career. The only difference here though, my aim is to help you to take accountability for your own happiness and future. I decided to take accountability of my future, I can help you do the same.
3. Character:
Since I was a toddler, I was never one to beat around the bush. Some might even describe me as... direct? This is a large reason I was good at my job, as I had the confidence and assertiveness, to project my 'bias for action' onto others. I will push you to be the most accountable, and the best version of you that you can be.
Why Not Farran for You
If you're looking for someone to "tell you" what your next move should be, that's not how I work.
You’re driven, and likely a high performer.
I will help you figure out why your work feels wrong.
And I will help you to make deliberate changes so you’re no longer living out of alignment with yourself.
And move you towards a life that is aligned.
That can mean different outcomes, for everyone.
What’s consistent is that I help people stop living a life that doesn't feel right.
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I'm not here to waste your time, or mine frankly.
I will push you if we work together.
I will help you to challenge your thinking.
I will hold you accountable if I don't think you're pulling your weight.
I will likely help you to uncover some home truths that even your family and friends won't...
If you are overly sensitive.
If you aren't willing to go all in on this.
Then I'm not the partner for you.
There are lots of other coaches who will take a much more gentle approach.
That may work for them, and it may work for you too. If that's what you're looking for, I suggest you find it.
My Story
I'm Farran. I spent over a decade working in Tech Sales as an AE. I'd spent most of my life as an undercover 'Misfit'. At school I was always the sensitive one. The one who struggled to make friends. Who was always the 'class clown' - trying to make people laugh. I always felt different, that I was a deeper thinker than most, and that I was 'weird'. Went to uni, like everyone else (dropped out in the end), and did what so many of us do - I fell into tech sales. Now the first 6 or 7 were a blast. Early 20s, first job in London, enjoying my social life, and I was pretty good at it, and so the money soon came too. Bought my first property in London on my own at 25, and continued to 'progress' - pay rises, promotions, bonuses. But I was always chasing 'the next thing'. For years I thought this was good old fashioned healthy 'growth' - something to be motivated by. After a few dodgy job moves and a redundancy along the way, I felt I was constantly chasing the next shiny thing, like a magpie that's lost his sense of direction. A good few years of this cycle went on - not knowing the damage I was causing myself. And then, my Dad's cancer came back for a third time, just as I'd landed my latest shiny new sales gig. This would be the last time. Dad died 4 months later. I'd never experienced grief in my life - it hit me like a train. Let me tell you, it certainly makes you reevaluate - a lot of things. I was noticing a seismic shift in my mindset. No longer did I want to spend the rest of my life pretending to be someone I wasn't. Pleasing other people. The forced small talk in the office with people you don't want to talk to. The hellish networking events. Endless meetings about "how important Q3 is" or another 'engaging' "All Hands" which make you want to stick pins in your eyeballs. And so I decided to leave it behind. To create real change in my life, by pivoting into something which allowed be to be, well me! I now spend my time helping people in high performance, target/quota driven roles, who also feel like "Misfits" to find out what lights them up inside, to accelerate their path to that, and to live in alignment with who they are, every single day. I needed my Dad's death to spark change within me. I now help others avoid the need for something so catastrophic to create a better life for themselves.
Pricing Packages
Successes
You're not alone.
On the way...
I came to Farran as I had been feeling something wasn't right in sales for a good few years.
Farran's no bullshit approach ireally helped- and he helped me to really understand what was going on underneath the surface. I don't feel I'd have got from lots of other 'quick win' coaches out there. If you're looking for someone to challenge you and push you, work with him, you won't regret it.
J Bromley (London)
Each session had clear steps and outcomes and I always felt they were worthwhile. During each of our well organised sessions, he clearly explained the objectives and the techniques we would be using, and this allowed us to explore where the conversations would go, often leading me to making decisions on the next best actions which I guess I had already known, but which had now became clear and more achievable due to Farran's coaching.
Philippa L (London)
Corporate Misfits
Contact
Give me a call, drop me an email or use my form if you feel like a Misfit.
Let's suss out if we're a good fit for each other.
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